eDetailing Canada

eDetailing refers to the use of computer technology to enhance or bypass the pharmaceutical representative's traditional sales call to healthcare providers. Either internet based or loaded onto a tablet PC, an eDetail is an interactive presentation which is backed up by robust CRM systems to allow for a tailored marketing approach for every single customer. Internet based eDetailing in Canada is seen by some as a method to overcome the challenge sales reps face to secure physician meeting, the e-detail effectively replacing the face-to-face contact.

Tablet based eDetailing will be presented in much the same way as paper detail aids and require contact time, however the electronic detail aid is capable of providing interaction, video content, sound, and animation which are believed to increase engagement and therefore the messages have higher salience and retention.

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Email: info@edetailing.net